Slave to Ancestors – New Catalogue

Client. Slave To Ancestors
Skills. Shooting Photo&Video – Illustration – Catalogue Art Direction

Creative team
Art Director: Morena Nerri
Photographer: Ivano Messinese
Illustrator: Morena Nerri
Make up artist & Hair stylist: Silvia Galeazzo
Models: Eleonora Marino & Michele Mastromatteo
Stylist: Marco Anzil

THE BRIEF

Slave to Ancestors handmade italian leather eyewear. The two founders Elia Olivieri and Daniele Marconetti asked us the right way to introduce the extreme high quality of these luxury eyewear during The Milano International Eyewear Show, also called MIDO.

THE SOLUTION

SHOOTING AND STORYTELLING We have imagined a story behind the handcrafted eyeglasses, and we designed the shooting photo e video, the illustrations and the new catalogue following our main characters.

STILL LIFE The glasses has been shot at Conceria Presot, where the high quality leather is produced and stocked.

STILL LIFE – WHITE BACKGROUND All the Slave to Ancestors 2016 models have been shot at our Studio with a blank background.

EXCLUSIVE ILLUSTRATIONS Morena Nerri created 4 exclusive illustrations inspired to the handcrafts process of the leather. The Pattern of each illustration is composed by a leather texture and a superficial finishings of the same material of the eyeglasses

2016 CATALOGUE In the end we created the new catalogue 2016, which express the true noir philosphy of the Brand. We have designed this catalogue taking care of every single aspect, from the impagination to the contents and the choose of the kind of paper, with the exactly point of white we need. This is our little masterpiece.

See the VIDEO

See the BACKSTAGE